To launch its first product, Stedi needed a brand identity to resonate with customers and a website to showcase its suite of EDI (electronic data interchange) products. With developers as its primary audience, who seek technical solutions to streamline the EDI process, the design challenge was to infuse fun into a highly technical product. Drawing inspiration from Unicode blocks and typographic glyphs, we developed a brand system that paid homage to EDI and code. The final deliverables included a full website, landing page templates, animations, illustrations, icons, and patterns that we fondly called EDI-fetti.
Team
Dan Newman, design
Ivan Miskovic, front-end development
Neil Fenton, front-end development
Joost Ronkes Agerbeek, copy
The site supports light and dark modes
The hero animation highlights all of Stedi's products, as the EDI file evolves across various file formats
The diagram is an extension of the hero animation for easier comprehension
Site navigation dropdown
Product page, light mode
Product page, dark mode
Open Graph images for the product pages
The pattern, affectionately named "EDI-fetti," is a clever composition of Unicode block elements and typographic glyphs